How to Nurture Leads Nurture Leads.

Lead nurturing is an old concept with a new name. As a guideline, and this varies widely from marketer to marketer, 10 percent of the leads received will turn into sales after an initial response and perhaps a follow-up or two. By comparison, with ongoing nurturing of leads, 30 percent or more will turn into sales.

Lead nurturing means continuing to market to prospects once they have responded to a promotion and been entered into your database. Marketing to existing leads usually produces several times greater response rates than marketing to a cold list.

ln the "good old days," marketers talked about lead nurturing, but seldom followed through because it was too cumbersome, labor-intensive and expensive. The Internet has eliminated these obstacles. At the very least, the prospect is added, with permission, to your opt-in e-list, so she receives either sporadic or regular emails from you. Several steps up from that is a customer relationship management system that , distributes emails according to trigger events such as a birthday or a transaction (e.g., download of a whitepaper).

Next: 2 Questions a Service Website MUST Answer.

We have just completed a website that  lists all the $100 Ideas by category. Every week, we will be adding to the list. Go to 100DollarBizTips.com. If you know of someone who can use our practical information, have them register at the website.

Edward King, MBA CPA
Former Director of Wayne State University's Small Business Services
Telephone: 586-771-3618
Fax: 888-756-2761 (toll-free)
E-mail: EdwKing@aol.com
Websites: TheSmallBusinessDigest.com, 100DollarBizTips.com, SmallBizKing.com (students only)

Mark Maupin

 PS: Now my phone is ringing 50-70 times a day for Dumpster Rental in Detroit metro Market. Yes, this is the project I started in January 2010.  Ask me about the new Low cost Volume Discount Program I am using on my Dumpster Business and for my customers.

PSS: We can put Your Business at the Top of a Google Searches with or without a Web Site!   http://www.a-affordable-internet-marketing-company.com/ 

Upcoming Events: http://www.MegaEveningEvent.com  or http://www.meetup.com/MegaEveningEvent-com 


 Let's Get Social...
Blog: http://activerain.com/markmaupin  
Twitter: http://www.twitter.com/MarkMaupin   
Facebook: http://www.facebook.com/people/Mark-Maupin/686942732  
YouTube: http://youtube.com/RalphMaupin  
LinkedIn:  http://www.linkedin.com/in/ralphmarkmaupin   
Internet Marketing solutions: http://www.InternetMarketingMichigan.com  
Michigan Internet Clubs: http://www.MichiganInternetMarketingClub.com