Two questions service providers hear a lot from prospects is "How do you work?" and "What is your process?" This should be written out step-by-step and, posted on your site as a "Methodology" page. This will save you from having to repeat these details in every sales conversation and document you produce.
The longer prospects stay on your website once they visit, the more they learn about you. Add features that increase the stickiness of your site. On www.bly.com, for example, there is an online tool visitors can use to calculate break even points for mailings. Other sites have successfully increased stickiness with devices including games, quizzes, puzzles, cartoons and animation.
ln addition to information the prospect needs to know, your website should present information you want the prospect to know--content that would make him look more favorably upon hiring you. This might include a press room, articles page, awards page, whitepaper library, videos, audios--anything that shows your accomplishments, credentials and advantages.
Next: Are You using Bonus Coupons?
We have just completed a website that lists all the $100 Ideas by category. Every week, we will be adding to the list. Go to 100DollarBizTips.com. If you know of someone who can use our practical information, have them register at the website.
Edward King, MBA CPA
Former Director of Wayne State University's Small Business Services
Telephone: 586-771-3618
Fax: 888-756-2761 (toll-free)
E-mail: EdwKing@aol.com
Websites: TheSmallBusinessDigest.com, 100DollarBizTips.com, SmallBizKing.com (students only)
KingCo, 1721 Shore Club Drive, St. Clair Shores, MI 48080, USA
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Mark Maupin
PS: Now my phone is ringing 50-70 times a day for Dumpster Rental in Detroit metro Market. Yes, this is the project I started in January 2010. Ask me about the new Low cost Volume Discount Program I am using on my Dumpster Business and for my customers.
PSS: We can put Your Business at the Top of a Google Searches with or without a Web Site! http://www.a-affordable-internet-marketing-company.com/
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